• The Sage

    "Knowledge is power." 

  • YOU MAKE PEOPLE FEEL

    smart
    informed
    confident
    in control

  • MISSION

    To find and share truth, knowledge and understanding. 

  • STRATEGY

    Seek out information and knowledge. Research, measure, and test, then study, revise and teach. Self-reflect. Understand thinking processes.

  • FEARS

    Ignorance. Being mislead. Being outsmarted.

  • VALUES

    • Clarity
    • Curiosity
    • Knowledge
    • Wisdom
    • Intelligence
    • Critical thinking
    • Open-mindedness 

  • WEAKNESSES

    • Can study details forever and never act
    • Stress and even paranoia when the truth is not clear
    • Dogmatism
    • Arrogance
    • Disconnection from reality
    • Not expressing emotions
    • Lacking charisma and social graces

  • MOTTO

     

    "To learn is to grow."

  • Your ideal clients

    • Seek expert knowledge 
    • Lack confidence
    • Have been disappointed by past investments or decisions and are seeking certainty 
    • Appreciate and trust hard data, studies and facts
    • Like to be told what the next steps are
    • Experience a lot of confusion and don't know whom to trust
    • May be in a health crisis and willing to invest in top of the line equipment or strategy to get out of pain or stay alive
    • They are experiencing emotional chaos and have a high need to feel in control again

  • How to embody your brand

    • Be well-read, methodical, objective, diligent and thorough
    • Test all assumptions and be ready to prove your results
    • Position yourself as an expert in your field
    • Share your knowledge with your tribe
    • Share your research process
    • Analyse patterns
    • Share stats, hard numbers and proven strategies 
    • Talk about solutions, methods, science, experiments, research-based facts
    • Break down complex concepts into digestable and easy to understand bits
    • Be decisive and authoritative in your voice
    • Portray yourself as a teacher
    • Help your tribe discriminate and think more effectively
    • Host smart discussions on deep topics

  • CHARACTERS

  • BRANDS

  • For more tips on how to transform your brand

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