Melinda Lee
BRAND DEVELOPMENT - COPYWRITING - GRAPHIC & WEB DESIGN - WEB DEVELOPMENT - PROGRAM DEVELOPMENT - MARKETING STRATEGY
BRAND AUDIT
When Melinda came to Alina, her core message and online vibe didn't speak to her target audience of heart-centered, corporate women who are in mid-level management positions.In spite of many years of experience as a Public Speaking Coach, it was not clear from Melinda's website presence that she used the modality of "speaking" to open the opportunity of healing to leaders.
Melinda didn't know how to bring her whole self into her marketing.
Melinda wanted to bring out her unexpressed message & authentic voice, have an online presence she is proud of and attract ideal, high-paying clients.
She wanted her brand to stand for: "transformation, communication, elegance, confidence, and authenticity".
OUR WORK TOGETHER
Melinda worked 1:1 with Alina and her team for 5 months. In the program, she realized that:
- Her quirks and personality were just as powerful as her skills and expertise.
- Her top brand archetypes were Magician, Innocent & Ruler.
- There was a far more compelling and aligned way to position her offers.
- She can have a light, fresh and playful brand and still attract corporate clients.
- Alina's branding process excavated so much authentic content and stories for social media posts and videos!
Alina helped Melinda dial in her core message and write new copy for her website that spoke to her soul clients.
Our graphic designer redesigned Melinda's brand board, so that her online presence would be authentic and cohesive.
Alina helped Melinda create a new and strategic website that converted website visitors to clients.
Our website developer turned Melinda's web design into a functional Wordpress website (check it out below!).
Our brand photographer took new photos that more accurately represented Melinda's personality and brand message.
Our social media strategist helped Melinda create a launch plan and write her launch posts.
As a result of this process, Melinda reported a renewed sense of self-trust, alignment, clarity, confidence, empowerment and surrender. Her favorite things about the program were Alina's commitment, prompt responses, honest opinions, intuition, holistic and spiritual approach to personal branding, and the team's loving way of supporting her throughout a challenging process.
Before working with Alina, I had a basic website and was not clear on what my brand represented. I wanted to raise my prices, and I knew that I had to uplevel my brand, program and website to represent the value I knew I could offer to my clients.
The rebranding process was an identity shift, an eye opening and a heartfelt experience. Alina helped me see myself before I could. Her and her team gave me courage each step of the way, and helped me transform in the most loving way.
Now I have a website that I can't stop looking at. I know my brand values and voice. I have a story bank to pull out authentic stories. I have an amazing program that will fully support my clients and I feel so comfortable charging more. I love seeing myself in this new light and feeling absolutely amazing. This program and process has changed my life!
MELINDA LEE
BRAND BOARD
Designed by Karima Neghmouche
Wordpress Website
DESIGNED BY KARIMA NEGHMOUCHE & DEVELOPED BY ALYSSA GAVINSKI
