You make people feel
REBELLIOUS
LIBERATED
EMPOWERED
STIMULATED
THRILLED
Values:
- Honesty
- Freedom
- Non-conformity
- Courage
- Innovation
- Confidence
- Radical growth
Weaknesses:
- Self-destructive behavior
- Hostile, jarring attitude
- Burning bridges with friends/ coworkers/ mentors
- Crime
- Anger
- Alienation
“Drastic times call for drastic measures.”
YOUR IDEAL CLIENTS:
- Feel disenfranchised from society
- Want radical change
- Are tired of being told what to do and settling for a less than fulfilling life
- Have lived under tyranny, repression, conformity or cynicism
- Crave to be fully self-expressed and liberated from tradition
- Professionals who want to express their wild side
- May be responsible and hardworking, but unhappy and unfulfilled
HOW TO
Embody your brand
IN GENERAL:
- Challenge the status quo
- Be radically honest
- Speak about breakthroughs and innovation
- Stand up for what you believe in
- Tap into the shadow part of human nature
- You may swear
YOUR ROLE:
- Don't bend to others' wishes or expectations of you
- Stand out from the crowd
- Dare to say what others are thinking, but won't say out loud
- Create shocking or edgy content
- Create opportunities for your tribe to speak up and let out steam
- Use intense colors or bold fonts in your visuals
Characters:
Lady Gaga
Richard Branson
Madonna
Brad Pitt
Robyn Hood
Howard Stern
James Dean
Catwoman
Brands:
Green Peace
MTV
Harley Davidson
Uber
Netflix
Virgin
Diesel
