• The Lover

    "It's the way it makes me feel." 

  • YOU MAKE PEOPLE FEEL

    understood
    loved
    connected
    excited
    turned on

  • MISSION

    To love and be loved. To experience deep intimacy and sensual pleasure.

  • STRATEGY

    Make yourself desirable. Create emotional experiences. Build meaningful relationships. Inspire love.

  • FEAR

    Being alone, unwanted, unloved. Feeling invisible, unnoticed. Being stuck in a situation you are not passionate about. 

  • VALUES

    • Passion
    • Love
    • Affection
    • Sensuality
    • Pleasure
    • Commitment
    • Devotion
  • WEAKNESSES

    • Pleasing others at the expense of doing the right thing 
    • Bankruptcy, investing too much in expensive experiences and luxury objects
    • Dependency on external flattery and appreciation to feel important, valued, worthy
    • Obsession
    • Promiscuity
    • Losing your own identity
    • Jealousy and addiction

     

  • MOTTO

     

    "Do it with passion or not at all."

  • Your ideal clients

    • Long to connect on a deeper level and enjoy intimacy 
    • Want to bring more beauty into their lives
    • Want to let go of their intellect and live more from their hearts and in their bodies
    • Want to get in touch with their emotions
    • Want to rediscover their sexuality 
    • May have a history of body shame, sexual abuse or disfunction
  • How to embody your brand

    *The energy that your brand exudes can range from platonic warm love to highly charged sexual energy

    • Be warm and welcoming
    • Acknowledge and understand your clients on a deep level
    • Speak from the heart 
    • Profess your love
    • Share your passions
    • Show your inner and outer beauty
    • Focus on relationships
    • Help people feel better and connect with each other
    • Help them appreciate the beauty in life
    • Help them connect to their heart's passions
    • Help them acknowledge and indulge in their desires
    • Help them have a good time
    • Post/ re-post heart-centered messages and stories
    • Teach your tribe how love can open us up to so many things and experiences
    • Talk about pleasure as a vehicle to being embodied and getting present
    • Create a freewheeling, fun-loving community structure
    • Create experiences that build relationships and long-lasting memories
    • Create experiences of decadence, luxury, that appeal to all of the senses and evoke strong positive emotions
    • Price your services moderate to high

     

  • CHARACTERS

  • BRANDS

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