The Lover


AKA The Partner, The Beauty, The Heart-Centered

“It's the way it makes me feel." 

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V

The Lover


AKA The Partner, The Beauty, The Heart-Centered

“It's the way it makes me feel."

READ MORE

V

You make people feel


UNDERSTOOD

LOVED

CONNECTED

EXCITED

TURNED ON

Mission:

To love and be loved. To experience deep intimacy and sensual pleasure.

Strategy:

Make yourself desirable. Create emotional experiences. Build meaningful relationships. Inspire love.

Fears:

Being alone, unwanted, unloved. Feeling invisible, unnoticed. Being stuck in a situation you are not passionate about.

Mission:

To love and be loved. To experience deep intimacy and sensual pleasure.

Strategy:

Make yourself desirable. Create emotional experiences. Build meaningful relationships. Inspire love.

Fears:

Being alone, unwanted, unloved. Feeling invisible, unnoticed. Being stuck in a situation you are not passionate about.

Values:


  • Passion
  • Love
  • Affection
  • Sensuality
  • Pleasure
  • Commitment
  • Devotion

Weaknesses:


  • Pleasing others at the expense of doing the right thing 
  • Bankruptcy, investing too much in expensive experiences and luxury objects
  • Dependency on external flattery and appreciation to feel important, valued, worthy
  • Obsession
  • Promiscuity
  • Losing your own identity
  • Jealousy and addiction

Do it with passion, or don't do it at all.


YOUR IDEAL CLIENTS:      
  • Long to connect on a deeper level and enjoy intimacy 
  • Want to bring more beauty into their lives
  • Want to let go of their intellect and live more from their hearts and in their bodies
  • Want to get in touch with their emotions
  • Want to rediscover their sexuality 
  • May have a history of body shame, sexual abuse or disfunction
HOW TO

Embody your brand

*The energy that your brand exudes can range from platonic warm love to highly charged sexual energy


IN GENERAL:
  • Be warm and welcoming
  • Speak from the heart 
  • Profess your love
  • Share your passions
  • Show your inner and outer beauty
  • Focus on relationships
  • Help people feel better and connect with each other
  • Help them appreciate the beauty in life
  • Help them connect to their heart's passions
  • Help them acknowledge and indulge in their desires
  • Help them have a good time
YOUR ROLE:
  • Acknowledge and understand your clients on a deep level
  • Post/ re-post heart-centered messages and stories
  • Teach your tribe how love can open us up to so many things and experiences
  • Talk about pleasure as a vehicle to being embodied and getting present
  • Create a freewheeling, fun-loving community structure
  • Create experiences that build relationships and long-lasting memories
  • Create experiences of decadence, luxury, that appeal to all of the senses and evoke strong positive emotions
  • Price your services moderate to high

Characters:

Sophia Loren
Adam Levine
Giada De Laurentiis
Megan Fox
Sophia Vergara
Jasmine, Aladdin
Rose, Titanic
Vivian, Pretty Woman

Brands:

NARS
Tiffany & Co.
Zagat
eHarmony
W Hotel
Haagen-Dazs
Ferrari
Victoria’s Secret

Want to see how archetypes show up on branded websites? Watch my Brand Archetypes Training.

LEARN ABOUT OTHER BRAND ARCHETYPES: