• The Innocent

    "Don't worry, be happy!" 

  • YOU MAKE PEOPLE FEEL

    hopeful
    positive
    joyful
    optimistic

    safe

  • MISSION

    To find peace, love and happiness through uncomplicated means. 

  • STRATEGY

    To do the right thing and be optimistic.

  • FEARS

    Being punished for doing something wrong. 

  • VALUES

    • Purity
    • Idealism
    • Trust
    • Simplicity
    • Optimism
    • Sincerity
    • Ease
  • WEAKNESSES

    • Naiveté
    • Denial/ repression
    • Impatience
    • Rage/ blaming
    • Poor business skills 
  • MOTTO

     

    "The glass is half full!"

  • Your ideal clients

    • Crave simplicity, peace, ease, naturalness
    • Need predictability and certainty
    • Long to have the perfect work, the perfect mate, the perfect home, perfect kids, and the ideal life
    • Trust small neighborhood businesses more than global conglomerates
  • How to embody your brand

    • Share what makes you happy
    • Be simple and concise
    • Go for timeless over trendy
    • Leverage the boutique-ness of your business
    • Make your products and services predictable
    • Provide a relatively simple answer to an identifiable problem
    • Show your tribe how paradise is where you are if you make a shift in consciousness
    • Speak of renewal and happy endings
    • You can be goofy, whimsical and nostalgic in you posts. A lot of other brands can't. 
    • Take advantage of holidays like Easter and Christmas to post messages about renewal and rebirth
    • Provide flawless customer service
    • Price your services moderate to low
  • CHARACTERS

  • BRANDS

  • For more tips on how to transform your brand

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