You make people feel
HOPEFUL
POSITIVE
JOYFUL
OPTIMISTIC
SAFE
Values:
- Purity
- Idealism
- Trust
- Simplicity
- Optimism
- Sincerity
- Ease
Weaknesses:
- Naiveté
- Denial/ repression
- Impatience
- Rage/ blaming
- Poor business skills
“The glass is half full!”
YOUR IDEAL CLIENTS:
- Crave simplicity, peace, ease, naturalness
- Need predictability and certainty
- Long to have the perfect work, the perfect mate, the perfect home, perfect kids, and the ideal life
- Trust small neighborhood businesses more than global conglomerates
HOW TO
Embody your brand
IN GENERAL:
- Share what makes you happy
- Be simple and concise
- Go for timeless over trendy
- Leverage the boutique-ness of your business
- Make your products and services predictable
- Provide flawless customer service
- Price your services moderate to low
YOUR ROLE:
- Show your tribe how paradise is where you are if you make a shift in consciousness
- Speak of renewal and happy endings
- You can be goofy, whimsical and nostalgic in you posts. A lot of other brands can't.
- Take advantage of holidays like Easter and Christmas to post messages about renewal and rebirth
- Provide a relatively simple answer to an identifiable problem
Characters:
Meg Ryan
Tom Hanks
Ronald McDonald
Dorothy, Wizard of Oz
Snow White
Elmo
Princess Diana
Pinnochio
Brands:
Disney
PBS Network
Pillsbury Dough
Ivory Soap
McDonald's
Coca Cola
Mary Kay
