• The Hero

    "Just do it!" 

  • YOU MAKE PEOPLE FEEL

    inspired
    motivated
    determined
    empowered

     

  • MISSION

    To help themselves and others push beyond their limits and become the best they can be.

  • STRATEGY

    Be strong, competent and brave. Take action. Be decisive. Overcome challenges. Encourage and motivate others. 

  • FEARS

    Weakness. Vulnerability. Incompetence. Failing.

  • VALUES

    • Competence
    • Courage
    • Will
    • Strength
    • Discipline
    • Focus
    • Determination
  • WEAKNESSES

    • Arrogance
    • Egocentricity
    • Aggression
    • Bullying
    • Burnout
    • Loneliness
  • MOTTO

     

    "Where there's a will, there's a way!"

  • Your ideal clients

    • People who want more self-discipline, focus and confidence
    • Those who seek help with goal-setting, a plan and sticking to it
    • People who want to lose weight or get fit
    • Professionals who want a promotion but can't get themselves motivated or organized enough to work for it
    • Women who are afraid to speak up to a partner, a parent, a boss
    • Want to move through stagnation, adversity, major challenge, old patterns
    • Men who want to be perceived more masculine
    • A teenager who is being bullied
  • How to embody your brand

    • Be direct in your communication and approach
    • Respond quickly and decisively to difficulties or opportunities
    • Post about your daily routine, speak of self-discipline and goal setting
    • Motivate your tribe to take action and break through limitations
    • Inspire others by showing the challenges that you have overcome
    • Challenge yourself (mind, body and soul)
    • Fight for your tribe, fight for the underdog
    • Solve a major social problem or encourage others to do so
    • Help clients do tough jobs exceptionally well
    • Follow through, keep your promises
    • Set high standards for yourself and your business
    • Whenever possible, save the day
    • Dress in functional attire

     

  • CHARACTERS

  • BRANDS

  • For more tips on how to transform your brand

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