The Hero


AKA The Warrior, The Champion, The Victor.

“Just do it!”

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V

The Hero


AKA The Warrior, The Champion, The Victor.

“Just do it!"

READ MORE

V

You make people feel


INSPIRED

MOTIVATED

DETERMINED

EMPOWERED

Mission:

To help themselves and others push beyond their limits and become the best they can be.

Strategy:

Be strong, competent and brave. Take action. Be decisive. Overcome challenges. Encourage and motivate others.

Fears:

Weakness. Vulnerability. Incompetence. Failing.

Mission:

To help themselves and others push beyond their limits and become the best they can be.

Strategy:

Be strong, competent and brave. Take action. Be decisive. Overcome challenges. Encourage and motivate others.

Fears:

Weakness. Vulnerability. Incompetence. Failing.

Values:


  • Competence
  • Courage
  • Will
  • Strength
  • Discipline
  • Focus
  • Determination

Weaknesses:


  • Arrogance
  • Egocentricity
  • Aggression
  • Bullying
  • Burnout
  • Loneliness

“Where there's a will, there's a way!”


YOUR IDEAL CLIENTS:      
  • People who want more self-discipline, focus and confidence
  • Those who seek help with goal-setting, a plan and sticking to it
  • People who want to lose weight or get fit
  • Professionals who want a promotion but can't get themselves motivated or organized enough to work for it
  • Women who are afraid to speak up to a partner, a parent, a boss
  • Want to move through stagnation, adversity, major challenge, old patterns
  • Men who want to be perceived as more masculine
  • A teenager who is being bullied
HOW TO

Embody your brand


IN GENERAL:

  • Be direct in your communication and approach
  • Respond quickly and decisively to difficulties or opportunities
  • Post about your daily routine, speak of self-discipline and goal setting
  • Follow through, keep your promises
  • Inspire others by showing the challenges that you have overcome
  • Challenge yourself (mind, body and soul)
  • Dress in functional attire

YOUR ROLE:

  • Fight for your tribe, fight for the underdog
  • Motivate your tribe to take action and break through limitations
  • Solve a major social problem or encourage others to do so
  • Help clients do tough jobs exceptionally well
  • Whenever possible, save the day

Characters:

Pink
Gandhi
Nelson Mandela
Wonder Woman
Dr. Strange
William Wallace, Braveheart
Katniss Everdeen
Spiderman

Brands:

BMW
PayPal
Nike
FedEx
Duracell
The Marines
The Olympics
Snickers

Want to see how archetypes show up on branded websites? Watch my Brand Archetypes Training.

LEARN ABOUT OTHER BRAND ARCHETYPES: