• The Girl/ Guy Next Door

    "Work hard, stay humble." 

  • YOU MAKE PEOPLE FEEL

    understood
    included

    warm

  • MISSION

    To create and belong to communities.

  • STRATEGY

    Accept people and life as they are. Work hard. Make people feel valued. 

  • FEAR

    Being left out. Standing out from the crowd. Being judged.

  • VALUES

    • Empathy
    • Acceptance
    • Cooperation
    • Authenticity
    • Honesty
    • Empathy
    • Humility
    • Reliability
    • Resilience 
  • WEAKNESSES

    • Losing one's Self in an effort to blend in
    • Seeing self as a victim perpetrated by others more powerful
  • MOTTO

     

    "We all put our pants on one leg at a time."

  • Ideal clients

    • Are looking for a sense of belonging
    • Are easily intimidated by authority, shy away from exclusive royal brands with high standards 
  • How to embody your brand

    • Base your brand on building a community
    • Be friendly, unpretentious, down to earth, real, practice, direct, humble, easy to talk to
    • Embrace and accept others, ensure they feel included
    • Help people come together, find common ground and relate with each other 
    • Share normal parts of your everyday life with your tribe
    • Break down abstract ideas into concrete, actionable steps 
    • Give a common touch to your brand visuals 
    • Price your products and services low to moderate
    • Know how you are different than royalty brands - you understand that we all have faults and we’re all human, no guy or gal is better than the next. 

     

  • CHARACTERS

  • BRANDS

  • For more tips on how to transform your brand

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