You make people feel
UNDERSTOOD
INCLUDED
WARM
Values:
- Empathy
- Acceptance
- Cooperation
- Authenticity
- Honesty
- Humility
- Reliability
- Resilience
Weaknesses:
- Losing one's self in an effort to blend in
- Seeing self as a victim perpetrated by others more powerful
“We all put our pants on one leg at a time.”
YOUR IDEAL CLIENTS:
- Are looking for a sense of belonging
- Are easily intimidated by authority, shy away from exclusive royal brands with high standards
HOW TO
Embody your brand
IN GENERAL:
- Be friendly, unpretentious, down to earth, real, practice, direct, humble, easy to talk to
- Embrace and accept others, ensure they feel included
- Help people come together, find common ground and relate with each other
YOUR ROLE:
- Base your brand on building a community
- Share normal parts of your everyday life with your tribe
- Break down abstract ideas into concrete, actionable steps
- Give a common touch to your brand visuals
- Price your products and services low to moderate
- Know how you are different from royalty brands - you understand that we all have faults and we’re all human, no guy or gal is better than the next.
Characters:
Matt Damon
Drew Barrymore
Rachel Ray
Emma Stone
Owen Wilson
Julia Roberts
Anne Hathaway
Lilo, Lilo & Stitch
Brands:
Old Navy
Charles Schwab
Gillette
Levi
Ikea
Home Depot
Ebay
