You make people feel
ADVENTUROUS
ALIVE
FREE
Values:
- Individuality
- Freedom
- Authenticity
- Enthusiasm
- Courage
- Curiosity
- Growth
Weaknesses:
- Aimless wandering
- Constant dissatisfaction and restlessness
- Addiction to thrills and adventure
- Alienation from tribe
- Unable to commit
“The sky is the limit.”
YOUR IDEAL CLIENTS:
- Long for excitement and adventure or to find out who they are through exploring the world
- Want to experience a better, more authentic, more fulfilling life
- Are looking for a new sense of identity, an authentic way to express and be themselves
- Desire self-sufficiency or are simply looking for a place to call home
- Young people looking to define themselves and find their voice
- People who feel stuck in marriages, jobs, oppressive regimes, old patterns
- People born and raised in collectivistic cultures that do not encourage individuality
- People looking to start their own business or become a pioneer in their field
HOW TO
Embody your brand
IN GENERAL:
- Be open-minded and resourceful
- Travel often and share your journeys
- Use the word "journey". A LOT.
- Be authentic and real
- Wear sturdy clothing that gives you room to move
- Pictures to use on social media posts: big, open skies, an open road, nature, mountains, the night sky
- Share your personal story living outside the comfort zone/ leaving home/ leaving marriages/ seeking the promised land - the struggles, the benefits and how your life changed as a result
YOUR ROLE:
- Help people embrace uncertainty
- Present novel solutions to outstanding problems
- Create new or exciting products and experiences
- Show your tribe and potential clients how your life is unconventional
- Inspire and teach new ways of thinking
- Help people express their individuality
- Help people discover parts of themselves they didn't know existed
Characters:
Indiana Jones
Dorothy, Wizard of OZ
Dora the Explorer
Arya, Game of Thrones
Mulan
Ariel, The Little Mermaid
Kirk, Star Trek
Maria, Sounds of Music
Brands:
Starbucks
North Face
Patagonia
National Geographic
NASA
Jeep
REI
