The Entertainer


AKA The Jester, The Comedian, The Performer

Laughter is an instant vacation.

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V

The Entertainer


AKA The Jester, The Comedian, The Performer

Laughter is an instant vacation."

READ MORE

V

You make people feel


GIDDY

ENERGETIC

LIGHT

Mission:

To bring laughter and fun to the world.

Strategy:

Laugh. Have fun. Be curious. Be funny. Play.

Fears:

Boredom. Being boring to others.

Mission:

To bring laughter and fun to the world.

Strategy:

Laugh. Have fun. Be curious. Be funny. Play.

Fears:

Boredom. Being boring to others.

Values:


  • Humor
  • Fun
  • Play
  • Spontaneity
  • Surprise
  • Authenticity
  • Non-conformity

Weaknesses:


  • Disrespectful or mean-spirited: inappropriate jokes or joking at the wrong time
  • Being frivolous/ self indulgence 
  • Lack of responsibility
  • Inability to stay on task
  • Playing through life without grappling with issues

Live in the moment.


YOUR IDEAL CLIENTS:      
  • Are looking to have a good time, release their stress and worry - virtually everyone!
  • Want to enjoy the present moment
  • Are looking for a sense of belonging
HOW TO

Embody your brand


IN GENERAL:
  • Be light, playful, spontaneous, curious, funny, excited, energetic
  • Make fun of yourself
  • Make people feel good, lighten the mood and enjoy themselves
  • Throw parties
  • Bring out the playful attributes of the inner child
  • Encourage and model spontaneous, unrestrained behavior
  • You do this already, but do stand on your head, seeing the world in unexpected and unpredictable ways
YOUR ROLE:
  • Unlike other brands, you may be unleashed and loud
  • Challenge other brands that reign supreme in the marketplace
  • Have a low key, earthy style

Characters:

Robin Williams
Jimmy Fallon
Chandler, Friends
Jim Carrey
Tina Fey
Ellen Degeneres
Charlie Chaplin
Steve Carell

Brands:

Kia
M&M
Skittles
Geico
Doritos
Charmin
Fanta

Old Spice

Want to see how archetypes show up on branded websites? Watch my Brand Archetypes Training.

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