The Caregiver


AKA The Mother, The Servant, The Nurturer, The Supporter

Love your neighbor as yourself.

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V

The Caregiver


AKA The Mother, The Servant, The Martyr

Love your neighbor as yourself."

READ MORE

V

You make people feel


LOVED

CARED FOR

SUPPORTED

VALUED

SECURE

Mission:

To care for, protect and nurture others. 

Strategy:

Help others. Show compassion. Be of service. Always available when needed. Focus on others, not yourself. Love and forgive.

Fears:

Being perceived as selfish and ungrateful. That something bad could happen to a loved one. Instability and chaos in their community.

Mission:

To care for, protect and nurture others

Strategy:

Help others. Show compassion. Be of service. Always available when needed. Focus on others, not yourself. Love and forgive.

Fears:

Being perceived as selfish and ungrateful. That something bad could happen to a loved one. Instability and chaos in their community.

Values:


  • Kindness
  • Compassion
  • Tenderness
  • Dedication
  • Altruism

 

  • Empathy
  • Support
  • Generosity
  • Understanding
  • Service

Weaknesses:


  • Martyrdom
  • Difficulty saying "No"
  • Burnout
  • Enabling bad behavior
  • Suffocating others with their care
  • Dependency

Be good to people for no reason.”


YOUR IDEAL CLIENTS:      
  • Need a soft and safe place to land
  • Want to be taken care of
  • Need stability and comfort
  • Are looking for connection and a sense of belong
  • Prefer a coach/ healer who is gentle and kind
  • Possible history of abuse 
  • Physically disabled or ill
  • Caregivers themselves who are looking for support and mentorship to create a healthy, sustainable lifestyle
  • Families that need support
  • Innocent archetypes who are looking for a mentor to help create a safe and happy community
HOW TO

Embody your brand


IN GENERAL:
  • Be considerate, thoughtful, kind, generous, patient
  • Hold space for people's problems, pains and needs
  • Be responsive, consistent and trustworthy 
  • Lend a hand, a ear, a shoulder
  • Listen deeply
  • Forgive quickly
  • Show affection
  • Show your care through small gestures such as sending hand-written "thank you" cards or small birthday gifts in the mail 
  • Learn to say "No" to personal relationships and activities that drain you
  • Build personal relationships where you are on the receiving end of caring, protection and security to avoid burnout
  • Take care of yourself financially, dare charge adequately for your services
YOUR ROLE:
  • Create a community
  • Show devotion to your tribe
  • Provide comfort and stability
  • Help your people learn and grow; accept them unconditionally 
  • Volunteer, donate
  • Post heart-felt messages and stories
  • Show your compassion for those less fortunate or less resilient
  • Talk about the causes you are passionate about
  • Talk about the importance of heart-based living
  • Talk about the importance of relationships for our physical and emotional health
  • Talk about the complexity of being a caregiver, show your awareness of the pitfalls and model a healthy way to care and serve

Characters:

Princess Diana
Angelina Jolie
Mother Teresa
Dalai Lama
Mary Poppins
Snow White
Ronald Reagan
Rubeus Hagrid, Harry Potter

Brands:

TOMS
Campbell’s
Allstate
Nordstrom
Volvo
AT&T
Blue Cross Blue Shield
Salvation Army

Want to see how archetypes show up on branded websites? Watch my Brand Archetypes Training.

LEARN ABOUT OTHER BRAND ARCHETYPES: