• The Caregiver

    "Love your neighbor as yourself." 

  • YOU MAKE PEOPLE FEEL

    loved
    cared for
    supported
    valued
    secure

  • MISSION

    To care for, protect and nurture others.

  • STRATEGY

    Help others. Show compassion. Be of service. Always available when needed. Focus on others, not yourself. Love and forgive. 

  • FEAR

    Being perceived as selfish and ungrateful. That something bad could happen to a loved one. Instability and chaos in their community.

  • VALUES

    • Kindness
    • Compassion
    • Tenderness
    • Dedication
    • Altruism
    • Empathy
    • Support
    • Generosity
    • Understanding
    • Service
  • WEAKNESSES

    • Martyrdom
    • Difficulty saying "No"
    • Burnout
    • Enabling bad behavior
    • Suffocating others with their care
    • Dependency 
  • MOTTO

     

    "Be good to people for no reason."

  • Ideal clients

    • Need a soft and safe place to land
    • Want to be taken care of
    • Need stability and comfort
    • Are looking for connection and a sense of belong
    • Prefer a coach/ healer who is gentle and kind
    • Possible history of abuse 
    • Physically disabled or ill
    • Caregivers themselves who are looking for support and mentorship to create a healthy, sustainable lifestyle
    • Families that need support
    • Innocent archetypes who are looking for a mentor to help create a safe and happy community 
  • How to embody your brand

    • Be considerate, thoughtful, kind, generous, patient
    • Hold space for people's problems, pains and needs
    • Lend a hand, a ear, a shoulder
    • Listen deeply
    • Provide comfort and stability
    • Create a community
    • Be responsive, consistent and trustworthy 
    • Be an oasis of comfort in a bustling world
    • Show devotion to your tribe
    • Help your people learn and grow; accept them unconditionally 
    • Forgive quickly
    • Show affection
    • Post heart-felt messages and stories
    • Talk about the importance of heart-based living
    • Talk about the importance of relationships for our physical and emotional health
    • Show your compassion for those less fortunate or less resilient
    • Volunteer, donate
    • Talk about the causes you are passionate about
    • Talk about the complexity of being a caregiver, show your awareness of the pitfalls and model a healthy way to care and serve
    • Show your care through small gestures such as sending hand-written "thank you" cards or small birthday gifts in the mail 
    • Build personal relationships where you are on the receiving end of caring, protection and security to avoid burnout
    • Learn to say "No" to personal relationships and activities that drain you
    • Take care of yourself financially, dare charge adequately for your services

     

  • CHARACTERS

  • BRANDS

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