You make people feel
GIDDY
ENERGETIC
LIGHT
Values:
- Humor
- Fun
- Play
- Spontaneity
- Surprise
- Authenticity
- Non-conformity
Weaknesses:
- Disrespectful or mean-spirited: inappropriate jokes or joking at the wrong time
- Being frivolous/ self indulgence
- Lack of responsibility
- Inability to stay on task
- Playing through life without grappling with issues
“Live in the moment.”
YOUR IDEAL CLIENTS:
- Are looking to have a good time, release their stress and worry - virtually everyone!
- Want to enjoy the present moment
- Are looking for a sense of belonging
HOW TO
Embody your brand
IN GENERAL:
- Be light, playful, spontaneous, curious, funny, excited, energetic
- Make fun of yourself
- Make people feel good, lighten the mood and enjoy themselves
- Throw parties
- Bring out the playful attributes of the inner child
- Encourage and model spontaneous, unrestrained behavior
- You do this already, but do stand on your head, seeing the world in unexpected and unpredictable ways
YOUR ROLE:
- Unlike other brands, you may be unleashed and loud
- Challenge other brands that reign supreme in the marketplace
- Have a low key, earthy style
Characters:
Robin Williams
Jimmy Fallon
Chandler, Friends
Jim Carrey
Tina Fey
Ellen Degeneres
Charlie Chaplin
Steve Carell
Brands:
Kia
M&M
Skittles
Geico
Doritos
Charmin
Fanta
