You make people feel
LOVED
CARED FOR
SUPPORTED
VALUED
SECURE
Values:
- Kindness
- Compassion
- Tenderness
- Dedication
- Altruism
- Empathy
- Support
- Generosity
- Understanding
- Service
Weaknesses:
- Martyrdom
- Difficulty saying "No"
- Burnout
- Enabling bad behavior
- Suffocating others with their care
- Dependency
“Be good to people for no reason.”
YOUR IDEAL CLIENTS:
- Need a soft and safe place to land
- Want to be taken care of
- Need stability and comfort
- Are looking for connection and a sense of belong
- Prefer a coach/ healer who is gentle and kind
- Possible history of abuse
- Physically disabled or ill
- Caregivers themselves who are looking for support and mentorship to create a healthy, sustainable lifestyle
- Families that need support
- Innocent archetypes who are looking for a mentor to help create a safe and happy community
HOW TO
Embody your brand
IN GENERAL:
- Be considerate, thoughtful, kind, generous, patient
- Hold space for people's problems, pains and needs
- Be responsive, consistent and trustworthy
- Lend a hand, a ear, a shoulder
- Listen deeply
- Forgive quickly
- Show affection
- Show your care through small gestures such as sending hand-written "thank you" cards or small birthday gifts in the mail
- Learn to say "No" to personal relationships and activities that drain you
- Build personal relationships where you are on the receiving end of caring, protection and security to avoid burnout
- Take care of yourself financially, dare charge adequately for your services
YOUR ROLE:
- Create a community
- Show devotion to your tribe
- Provide comfort and stability
- Help your people learn and grow; accept them unconditionally
- Volunteer, donate
- Post heart-felt messages and stories
- Show your compassion for those less fortunate or less resilient
- Talk about the causes you are passionate about
- Talk about the importance of heart-based living
- Talk about the importance of relationships for our physical and emotional health
- Talk about the complexity of being a caregiver, show your awareness of the pitfalls and model a healthy way to care and serve
Characters:
Princess Diana
Angelina Jolie
Mother Teresa
Dalai Lama
Mary Poppins
Snow White
Ronald Reagan
Rubeus Hagrid, Harry Potter
Brands:
TOMS
Campbell’s
Allstate
Nordstrom
Volvo
AT&T
Blue Cross Blue Shield
